Mohammed Bin Rashid City (also known as MBR City) is one of the largest cross-functional developments in Dubai, and is also one of the youngest projects in the emirate, as its construction only began in 2012. The area is named after the Vice President and Prime Minister of the UAE and the current Ruler of Dubai, Sheikh Mohammed bin Rashid Al Maktoum. The construction of the district is still in progress, but once completed there will be 26,400 residential units built within the colossal area. MBR City also has its own monorail network that connects the area with two international airports.The project will also include The Mall of the World which will house the world’s largest swimming pool, hospitals, schools, hotels and sports centers. The developers also have an extravagant plan to transform the area with beautiful landscaping as well.

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ESNAAD, a dynamic subsidiary of UAE-based Aura Holdings, stands as a pioneering force in Dubai's real estate sector. Established under the visionary leadership of founder and CEO Ashraf Elbendari, ESNAAD has swiftly become synonymous with excellence, innovation, and unwavering commitment to quality. Driven by a mission to enrich lives through exceptional living spaces that transcend mere functionality, ESNAAD has successfully completed ventures. With over 2,000 global customers, the majority hailing from the GCC region and Europe with Arab origins, ESNAAD strategically focuses its expansion plans on Dubai for the next five years. Guided by a philosophy anchored in Aesthetic Functionality, Uncompromising Quality, and a Relentless Pursuit of Excellence, ESNAAD aims to contribute to the reshaping of Dubai’s real estate landscape. The company embraces sustainability, adhering to UAE Green Building standards, sourcing locally, and integrating eco-friendly features into its developments. ESNAAD's commitment goes beyond construction; it extends to community integration, ensuring vibrant living spaces that foster a sense of belonging. The company prioritizes transparency, customer-centricity, and enduring quality, exemplified by its hands-on management for rigorous project quality control. As ESNAAD continues to shape the future of Dubai's real estate, the company invites individuals seeking premium living experiences to connect with a legacy of contemporary design, quality craftsmanship, and unparalleled value for money. For more information, visit and witness the commitment to excellence that defines ESNAAD's approach to real estate.